Download a Printable pdf of
Graphic Guidelines
SUBMITTING YOUR ARTWORK
Artwork can be sent via: E-mail, FTP or Disk (3.5 floppy, CD-ROM, DVD, or 100 MB
Zip). E-mail is preferred if your file is smaller than 5 MB. We cannot accept large
files via E-mail; if your file is larger than 5 MB, please submit via disk or FTP.
IMPORTANT: Quote requests, question, and any general
correspondence should be e-mailed to:
info@sdmod.com
Submitting Artwork Via E-mail
- E-mail your assigned sales rep or customer service representative and carbon copy
the Art Department (sdgrafx@sdmod.com)
- Your Company Name and Purchase Order Number MUST appear
in the E-mail subject line exactly as it appears on your faxed Purchase Order. This
is necessary to ensure that your art will be correctly matched to your PO. Art sent
without a PO or directly to the Art Department will not be considered received.
- Faxed PO MUST indicate that art will be e-mailed
- Faxed PO MUST include a copy of e-mailed art layout
for verification
- All file names should include the file extension (EX: .ai or .eps)
- Please clearly indicate if you are sending REVISED artwork
Submitting Artwork on a Disk
- Send your Art work to: Customer Service or your Sales Representative
- Your Company Name and Purchase Order Number MUST be
written on the disk exactly as it appears on your faxed Purchase Order. This is
necessary to ensure that your art will be correctly matched to your PO. Art sent
without a PO or directly to the Art Department will not be considered received.
- Faxed PO MUST indicate that art will be sent on a disk
and the date the disk will arrive
- A printed hard copy of the artwork should be included with the disk for reference
- All file names should include the file extension (EX: .ai or .eps)
- Please clearly indicate if you are sending REVISED artwork
Submitting Artwork Via FTP
- FTP is for Large file ONLY (over 5 MB). Small files
should be emailed
- We prefer that art is uploaded to our FTP site rather then using a customer's FTP
site. Please contact your Sales Representative/Customer Service for FTP instructions,
username and password
- Customers Purchase Order Number MUST be used to identify
your file(s). PO must be referenced exactly as it appears on faxed Purchase Order.
This is necessary to ensure that your artwork will be correctly matched to your
PO. Art Sent without a PO will not be considered received
- Faxed PO MUST indicate that artwork will be sent via
FTP
- Faxed PO MUST include artwork layout for verification
- All file names should include the file extension (EX: .ai or .eps)
- Artwork sent via FTP will NOT be checked until we receive
notification from a representative of your company that the files have been completely
uploaded
TYPESETTING
Our normal art set-up charge includes typesetting 3-4 lines of copy, if applicable.
If a specific font is required, the name of the font must be noted on your Purchase
Order. If SD Modular Displays does not have the font, the type will be re-set using
a standard font or a font that matches as closely as possible.
IMPRINT AREA
Maximum imprint areas for each item are given through out the website. Unless instructed
otherwise, art will be sized and placed appropriately for most effective visual
presentation.
COLOR MATCHING
Digital and full-color dye-sub products are printed as CMYK (4-color) process from
your file. If saved as RGB, art will be converted to CMYK. We cannot guarantee PMS
color matching. If you would like to match a specific PMS color, specify the color
on your PO and when sending your art. We will provide the closest available color
in CMYK to match your PMS specification.
FILE FORMTS 1-COLOR / 2-COLOR IMPRINTED PRODUCTS
There are two types of art files: Vector (known as line art) and Raster (known as
bitmap art).
ALL ART must be created as (or converted to) VECTOR for your imprinted product.
Vector Art
FILE TYPES: .ai, .eps or .pdf (Vector)
Vector art is made of lines and curves defined by mathematical objects called vectors.
Vector art is resolution independent. Therefore, it can be scaled to any size without
loss of quality.
IMPORTANT: Convert all text to outlines, paths, or
curves to ensure exact duplication of a typestyle. If text is not converted, type
will be re-set using a font that matches as closely as possible.
Vector art created in Corel Draw cannot be used unless the file is saved as Adobe
Illustrator .ai or .eps.
Raster Art
FILE TYPES: .psd, .tif, .jpg, .bmp, .gif, raster .eps, or raster .pdf
Raster art is created using a program like Adobe Photoshop or scanned art which
has not been converted to vector. A raster image consists of a grid, or bitmap,
of small squares known as pixels, Raster images are resolution dependent (set at
a fixed resolution).
IF YOU SEND RASTER ART, IT CANNOT BE USED FOR YOUR IMPRINTED PRODUCT. However, it
maybe possible to use it as a template to convert the art into vector format. Converting
raster art to vector art will incur additional art charges (see ART CHARGES). If
it is necessary to use raster art, your production method will be dye-sublimation.
FILE FORMATS DIGITAL PRODUCTS
Both raster and vector files are acceptable for digital printed products. Documents
must be created at 100% of final size, print-ready and require no file manipulation.
If your file will require manipulation, art charges will apply (see DESIGN CHARGES).
If printing mural panels, create your layout as a
one-page document;
do not separate the panels. This is required to ensure accurate image alignment
(registration between panels).
We accept Mac files created with or editable by the following Programs:
Adobe Photshop
- For best results, save file as a flattened .TIF
- Minimum recommended image resolution is 10 dpi at actual size. Files with image
resolution lower than 100 dpi at actual size may result in pixelated (blurry) image
quality.
- Image resolution of your file should be no higher thatn 180
dpi (dots per inch) at actual size ((1/4 final print resolution).
Adobe Illustrator / Macromedia Freehand / Quark XPress
- If importing / placing separate images into one of these programs,
LINK -- do not embed -- the image files
- Include all original linked files (raster and vector) used to create the final document.
Follow instructions under Photoshop (above) for preparing raster files.
- If saving as Adobe Illustrator or Freehand, convert all fonts to outlines / curves.
If saving as Quark XPress, include all screen and printer fonts. (Note: we cannot
access PC fonts.)
FILE FORMATS FULL COLOR DYE-SUB
We accept vector and raster Mac files created or editable by the following programs:
Adobe Photoshop or
Adobe Illustrator
(see FILE FORMATS DIGITAL PRODUCTS instructions above)
- If PMS matching is important, specify all PMS colors to match on your Purchase Order.
- Set all color swatches in your file to the correct PMS colors (do not use RGB, CMYK
process or custom made color swatches).
VIEWING A PROOF
Viewing a proof prior to production is strongly recommended to avoid errors. Proofs
are sent 2 business days after receipt of Customers purchase order, payment, and
usable art. Proof approval forms must be signed and faxed back prior to production.
Allow additional lead time for the proofing process when determining your ship date.
If you waive your opportunity to view a proof, SD Modular displays is not liable
for production errors if supplied art has been used and PO instructions have been
followed.
PROOF FORMATS
The first proof is provided free of charge in one of the following formats (specify
on your work order).
Fax Proof (Black-and-White hard copy)
Best suited for imprinted products; not recommended for ink jet or dye-sublimated
products.
E-Mail Proof (color .pdf or .jpg)
Recommended for digital or full-color dye-sub products. Also available for imprinted
products. Colors/image resolution of e-mail proofs do not represent final output
(see TEST STRIPS below).
PROOF REVISIONS
Proofs returned with changes are not considered approved. If customer's original
instructions were followed by SD Modular Displays and a proof revision is requested
by a customer, a proof revision charge will apply. Revised proofs are sent the following
business day
Proof Revision Charges:
First proof revision is free of charge. Additional proof revisions beyond the first
cost $35.00 each.
Proof revisions must be submitted in writing. SD Modular Displays will not accept
verbal revisions.
TEST STRIPS
For the most accurate representation of color and image resolution, test strips
are available. Test Strips are provided for
DIGITAL
graphics only. For color matching of imprinted products, see COLOR MATCHING.
- One test strip is provided free of charge.
- Additional test strips beyond the first cost $25.00 each.
A test strip is a printed sample using actual media and inks, showing one area of
the art (approximately 8" x 10") at print size. For best results, indicate the exact
area of concern in the artwork, specify PMS color and/or send a printed sample of
the exact color to be matched. PMS colors are printed in CMYK to match as close
as possible (see COLOR MATCHING).
Production time for a test strip is 2 business days. Allow additional lead time
for the test strip process when determining your ship date. Order will not be considered
production-ready until approval of final test strip.
Download a Printable pdf of
Graphic Guidelines